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Conceptually, a customer loyalty programme is pretty straightforward to comprehend. At its simplest level, a customer earns rewards from repeated business in the form of points, discounts or free items and the businesses increase sales. It’s a basic but very powerful strategy.
B2B rewards programmes are great for inspiring loyalty among your existing clients. But how can you go about attracting new business with this type of system? We outline a few ways to capitalise on the opportunities for increasing sales with Prosper² Rewards.
We’re all familiar with the concept behind a B2C loyalty programme. Air Miles, Nectar Points, Boots Advantage Points – there are many famous versions of the central idea that spending more money at particular outlets leads to the accumulation of loyalty points which we can use for future spending.
As businesses, we all want to ensure we generate as much revenue as possible from each one of our customers. One of the most valuable ways to do this is to increase the amount that each customer spends with us over the lifetime of the relationship
In a competitive marketplace where customers find it easy to switch supplier, loyalty programmes are an effective way to maximise and develop your customers and improve your profitability. If you want to build a loyal clientele, keeping the customer satisfied isn't always enough.
64% of SMEs report that loyalty reward cards have been effective for them, meaning the programme makes more money than it costs to maintain. It’s important for business owners to keep in mind that customer loyalty isn’t just for big businesses – a well-designed programme can help any size business scale and reach new heights. So, how can a loyalty reward card help your SME?
Your customers are other businesses. They have their own business to run. They're not likely to be looking for all the bells and whistles in your loyalty programme but are likely to be looking to see if you have one. They don't want to evaluate lots of actions that you may reward.
In the past B2B marketers have mostly viewed B2C loyalty and reward programmes as irrelevant, determining instead that businesses won’t respond - and in any case customer retention is the responsibility of those in sales, service and support.