Club News

Loyalty Cards Work for Your Business

Loyalty Cards Work for Your Business

64% of SMEs report that loyalty reward cards have been effective for them, meaning the programme makes more money than it costs to maintain. It’s important for business owners to keep in mind that customer loyalty isn’t just for big businesses – a well-designed programme can help any size business scale and reach new heights. So, how can a loyalty reward card help your SME? 

The Cost of Losing a Customer.

The Cost of Losing a Customer.

What’s the cost of losing a customer?  ‘A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value.

We can be a bit more specific about the cost of losing a customer though.