Recognising and rewarding customer loyalty has become the mainstay of a sustainable business-client relationship. It is an integral part of the overall client experience, especially in the B2B segment. With 95% of the marketers paying attention to enhancing customer experience, rewards programmes are now an indispensable element of business strategy for many B2B businesses.
Companies spend billions of Pounds in their efforts to improve their customer engagement and to encourage customer loyalty. That makes loyalty programmes one of the most significant business investments. Naturally, they expect this investment to reap sizeable returns too.
However, most of the loyalty programmes fail to produce those returns.
An average adult is estimated to make roughly 35,000 decisions per day. Each of us is bombarded with an overwhelming amount of information throughout the day. Advertisements, road safety signs, people, traffic, our chores, work tasks, shopping, entertainment, family commitments and more demand our attention and drain us of our energy.