We signed up to a Black Prosper² Membership trial in September and have been recommending the reward programme to everyone that will listen.
To be completely frank we didn't immediately identify Prosper² as a solution because we didn't know we had a problem. I thought loyalty and reward points were just for supermarkets and petrol stations - so why would our construction company need points? Or rewards?
It all sounded a bit like marketing-speak, complicated and was totally outside of our core business.
We split our effort between keeping our clients happy (for happy also read; entertained, loyal, close, familiar) and finding new contracts. We play golf, go for drinks, attend meetings, make rounds of calls and endlessly network with our clients in an effort to keep them loyal to our business. At the same time we'll develop new clients from word-of-mouth, being in the right place. We have hundreds of contacts and we know we see only a small number.
It's a nice problem to have!
Our membership of Prosper² has allowed us to, essentially, open an all-encompassing marketing campaign with our contacts/clients and leads as the targets. When we do business with another company we can send them reward points. When we do business with an individual we can reward them with points.
Once you get past the two immediate questions (which were the same from almost everyone) you've got them hooked. You can redeem points to the handy prepaid MasterCard provided by Prosper² and spend the money like you would a debit card.
"If you send me points, what can I do with them?" & "What is a point worth?"
It's a cracking differentiator for our business and the reaction has been positive. It's like inviting our contacts to a private club. It's engaging, its a bit of fun and at the end of the day they can 'spend' their points without any hassle whatsoever.
The additional sceptisicm I had was about implementation, after cost of course. I'm too busy now, so why would I started a rewards programme. So here's how I experienced the sign-up.
Here's my experience of how we became a member:
- We had a call with a very helpful young man at Prosper² called Gerald who invited our business to become a black member (a tailored solution, more than just the most expensive).
- We settled the membership invoice, logged-in to our Prosper² account.
- Invited contacts and clients as cardholders
- Bought points from Prosper² (it's what they sell for an 11p markup)
- Started to reward contacts with points for business (we also reward early payment of invoices with points which works a treat).
*Prosper² asked me to write a review for them. This is it and I was happy to oblige. Maybe they'll send me some points!