Recognising and rewarding customer loyalty has become the mainstay of a sustainable business-client relationship. It is an integral part of the overall client experience, especially in the B2B segment. With 95% of the marketers paying attention to enhancing customer experience, rewards programmes are now an indispensable element of business strategy for many B2B businesses.

Year after year, thousands of Europe’s most proactive marketing and sales professionals descend on the B2B Marketing Show, all hungry to find the tips, techniques, innovations and strategies they need to transform themselves, and their companies, into the biggest names within their respective fields.

So, why not take the opportunity to come and visit us on stand 1654

The Northern Business Exhibition takes place in Manchester and brings together thousands of professionals every year, making it the largest business show in the North of England. It is the go-to event for anyone starting or growing a business in a challenging economic climate, as well as for business professionals looking to improve skills and develop key relationships through networking. So, why not take the opportunity to come and visit us on stand G24.

Rewards programmes have been around for at least a century now, but their significance was never more appreciated. The growing realisation of the importance of loyalty continues to spawn a plethora of loyalty programmes in every industry. The good news is that more and more customers are enrolling themselves into these programmes.

Companies spend billions of Pounds in their efforts to improve their customer engagement and to encourage customer loyalty. That makes loyalty programmes one of the most significant business investments. Naturally, they expect this investment to reap sizeable returns too.

However, most of the loyalty programmes fail to produce those returns.

An average adult is estimated to make roughly 35,000 decisions per day. Each of us is bombarded with an overwhelming amount of information throughout the day. Advertisements, road safety signs, people, traffic, our chores, work tasks, shopping, entertainment, family commitments and more demand our attention and drain us of our energy.

If you are old enough to remember when there were last minute holiday offers abound and sitting in front of the television watching Teletext holidays, hoping to get the information and contact details written down before the screen moved on and having to wait for 33 pages to scroll by, or turned up at the airport with your suitcase packed asking “where can I go to today?”, then things have changed dramatically, or have they?

The Scottish Business Exhibition is the biggest business event in the country, attracting thousands of entrepreneurs and business professionals who are looking for new ways to develop their business network, find cost-effective suppliers, learn from inspiring seminars and understand how to remain competitive in today’s industry. So, why not take the opportunity to come and visit us on stand 334.

Do you know what’s common between Uber, Airbnb, Netflix, and their generation of tech-driven blockbuster successes?

Simplicity!