B2B rewards programmes are great for inspiring loyalty among your existing clients. But how can you go about attracting new business with this type of system? We outline a few ways to capitalise on the opportunities for increasing sales with Prosper² Rewards.

We’re all familiar with the concept behind a B2C loyalty programme. Air Miles, Nectar Points, Boots Advantage Points – there are many famous versions of the central idea that spending more money at particular outlets leads to the accumulation of loyalty points which we can use for future spending.

As businesses, we all want to ensure we generate as much revenue as possible from each one of our customers. One of the most valuable ways to do this is to increase the amount that each customer spends with us over the lifetime of the relationship

In a competitive marketplace where customers find it easy to switch supplier, loyalty programmes are an effective way to maximise  and develop your customers and improve your profitability. If you want to build a loyal clientele, keeping the customer satisfied isn't always enough.  

64% of SMEs report that loyalty reward cards have been effective for them, meaning the programme makes more money than it costs to maintain  It’s important for business owners to keep in mind that customer loyalty isn’t just for big businesses – a well-designed program can help any size business scale and reach new heights. So, how can a loyalty reward card help your SME? 

We signed up to a Black Prosper² Membership trial in September and have been recommending the reward programme to everyone that will listen.

Your customers are other businesses. They have their own business to run. They're not likely to be looking for all the bells and whistles in your loyalty program but are likely to be looking to see if you have one. They don't want to evaluate lots of actions that you may reward. 

Increase client spend, maximise share of wallet and attract new business with our unique B2B loyalty program.  

What’s the cost of losing a customer?  ‘A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value.

We can be a bit more specific about the cost of losing a customer though.

In the past B2B marketers have mostly viewed B2C loyalty and reward programs as irrelevant, determining instead that businesses won’t respond - and in any case customer retention is the responsibility of those in sales, service and support.